About Uptown Eyes

Uptown Eyes Mission Statement


Serving all of Northwest Arkansas, our mission is to provide exceptional and personalized eyecare services and curated customized eyewear for the needs and style of each individual.

Uptown Eyes is where elite eye care meets exclusive eyewear. Our goal is to promote optimal ocular health and wellness and provide precise spectacle and contact lens prescriptions and care plans for all your visual needs.

We strive to offer exclusive, customized, fashionable eyewear in a warm inviting environment to you and your friends and family. We carry eyewear from around the world, representing a global family of independent designers that center their lives on craftsmanship, fashion, technology, and community – just like us.

about uptown eyes Megan Baureis

Megan Baureis, O.D.

Dr. Baureis is a graduate from the University of Arkansas here in Fayetteville with a degree in Kinesiology/Exercise Science. She went on to attend The Southern College of Optometry in Memphis, Tennessee, where she graduated Valedictorian and magna cum laude. She has had experience in primary care, contact lenses, ocular disease, and post-operative care. Dr. Baureis is a member of the American Optometric Association and the Arkansas Optometric Association as well as the Arkansas Alumni Association and Tri Delta Alumni Association. She is a graduate of Leadership Fayetteville, hosted by the Fayetteville Chamber of Commerce, and has been accepted into the LEAD Program, hosted by the Arkansas Optometric Association. She and her family enjoy all the fun Razorback and outdoor activities Fayetteville has to offer. She and her husband, Joe, have two children, ten-year-old Luke and six-year-old Naomi. When not working at Uptown Eyes, she enjoys spending time with her family, boating on Beaver Lake, attending concerts and other local events such as Farmers’ Market, and traveling.

about uptown eyes Holly Andersen

Holly Andersen, O.D.

Dr. Andersen grew up in Yukon, Oklahoma and graduated from the University of Central Oklahoma with a bachelors in Biology. She was accepted to Northeastern State University of Oklahoma College of Optometry where she completed her Optometric Doctorate. Dr. Andersen continued her education and was accepted in the Primary Eye Care Residency program through NSUOCO with Fayetteville VAMC Eye Clinic. After completion of her residency, she continued working for the VA as a staff optometrist. Dr. Andersen then went onto work for McDonald Eye Associates as the Refractive Surgery Optometrist for five years, where she met Dr. Megan Baureis. Together they founded Uptown Eyes and opened their doors in 2011. Dr. Andersen still practices optometry and is a proud supporter of Uptown Eyes. She is also a member of the American Optometric Association, Arkansas Optometric Association and the Oklahoma Association of Optometric Physicians. When she is not working at Uptown Eyes, she enjoys helping with marketing with her husband’s company and spending time with her family. Dr. Andersen enjoys backpacking, running, painting, photography, graphic design/marketing and traveling.

about uptown eyes Holly Andersen

Samantha Harrod

Samantha grew up in Marvell, Arkansas where her love for fashion and design started early. She spent many afternoons in her grandparents’ department store, Davidson’s, dressing up in hats and shoes. Samantha graduated from the University of Arkansas at Little Rock with a degree in Health Sciences with an emphasis in Community Health Promotion. She began her Optical career in 2004 as an Optician and Buyer bringing both the sharp fashion sense she honed in her grandparents’ store and her interest in healthcare to the benefit of patients and customers. Samantha joined our team in January 2017 as our insurance and accounts receivable guru. When outside of the office, she enjoys spending time with her family, volunteering, cooking, and trying new culinary experiences.

about uptown eyes Traci Wyatt

Traci Wyatt, Licensed Optician

Traci is a licensed optician who has been successfully providing fashionable, exclusive frame options since 1991 in Fayetteville. Many of you were clients of hers from Eye Fashions and we welcome you to Uptown Eyes! We are so fortunate to have her expertise in frames, lenses, coatings and style here at Uptown Eyes. Traci graduated from University of Missouri-St. Louis with her BS in Biology. She is licensed as an Optician in Arkansas. She is a member of the Opticians Association of Arkansas and Opticians Association of America. When not working at Uptown Eyes, she works with people who have low vision and spends time with her husband and two children.

about uptown eyes Mickie Butler

Dana Jennings, Optician

Dana is an ABO certified optician that began her optical career in central Missouri in 2002. She joined the Uptown Eyes team in May of 2018 when her family relocated to NWA. Dana has a passion for glasses and enjoys helping others feel great in their eyewear, too. Dana and her husband, Doug, have three kiddos, ages 14, 17 & 20, they reside in nearby Prairie Grove. In her time away from work, Dana enjoys spending time exploring the NWA area with her family or hanging out at home with their five cats, hosting game nights with friends and tinkering in her backyard She Shed.

about uptown eyes Mickie Butler

Robin Shinabery

Robin joined our team in the summer of 2019 after moving from Central Arkansas. She contributes 15+ years of customer service experience and 4 years of managerial experience to our team, satisfying her passions of meeting new people and helping others! Robin started here at the front desk and is now our Contact Lens and Client Operations Coordinator. She has been learning everything she can about the optical industry and just became a certified Transitions Specialist. When she is not at work, Robin devotes her time to her relationship, her three dogs, and her own small business which offers gardening services and plants. She describes herself as an organizational nerd, a plant addict, a crafty creative, and dog trainer. Robin fits right in with the Uptown Eyes team!

about uptown eyes Mickie Butler

Mariel Rodriguez

Mariel joined the Uptown Eyes team in May of 2020. She has prior experience in the optical field and is delighted to be back. As a technician, she enjoys all the aspects of getting to know the patients and constantly learning new things. Mariel is currently attending Harding University, where she plans to graduate with a degree in Elementary Education. When she is not working or studying, Mariel enjoys spending quality time with friends and family.

about uptown eyes Mickie Butler

Elizabeth LaFontaine

Elizabeth recently relocated to the Northwest Arkansas area from Portland, Oregon. She has worked in Optometry since 2018 and prior to that graduated Ministry School located in Redding, California. Elizabeth loves people and her favorite part of working in Optometry is helping patients’ feel confident in themselves through taking care of all their vision needs. In her spare time, she loves spending time with her family, exploring her new home in Northwest Arkansas with her boyfriend Orin, and reading a good self-growth book.

It doesn’t matter. For whatever reason brings you to Uptown Eyes, you will be well taken care of. Individual attentiveness first rate priority is their intent. From your first visit to more visits year after year, the familiarity you are in the best hands that have the best brands, cool frames, frames for purpose, frames for fun, it’s all at Uptown Eyes! Yes, I am a returning client because I prefer to shop where I will get the best fit, guidance, & professional advice to make the perfect selection of frames for me.

Roselie, Fayetteville