About Uptown Eyes

Uptown Eyes Mission Statement


Serving all of Northwest Arkansas, our mission is to provide exceptional and personalized eyecare services and curated customized eyewear for the needs and style of each individual.

Uptown Eyes is where elite eye care meets exclusive eyewear. Our goal is to promote optimal ocular health and wellness and provide precise spectacle and contact lens prescriptions and care plans for all your visual needs.

We strive to offer exclusive, customized, fashionable eyewear in a warm inviting environment to you and your friends and family. We carry eyewear from around the world, representing a global family of independent designers that center their lives on craftsmanship, fashion, technology, and community – just like us.

about uptown eyes Megan Baureis

Megan Baureis, O.D.

Dr. Baureis is a graduate from the University of Arkansas here in Fayetteville with a degree in Kinesiology/Exercise Science. She went on to attend The Southern College of Optometry in Memphis, Tennessee, where she graduated Valedictorian and magna cum laude. She has had experience in primary care, contact lenses, ocular disease, and post-operative care. Dr. Baureis is a member of the American Optometric Association and the Arkansas Optometric Association as well as the Arkansas Alumni Association and Tri Delta Alumni Association. She is a graduate of Leadership Fayetteville, hosted by the Fayetteville Chamber of Commerce, and has been accepted into the LEAD Program, hosted by the Arkansas Optometric Association. She and her family enjoy all the fun Razorback and outdoor activities Fayetteville has to offer. She and her husband, Joe, have two children, ten-year-old Luke and six-year-old Naomi. When not working at Uptown Eyes, she enjoys spending time with her family, boating on Beaver Lake, attending concerts and other local events such as Farmers’ Market, and traveling.

about uptown eyes Holly Andersen

Holly Andersen, O.D.

Dr. Andersen grew up in Yukon, Oklahoma and graduated from the University of Central Oklahoma with a bachelors in Biology. She was accepted to Northeastern State University of Oklahoma College of Optometry where she completed her Optometric Doctorate. Dr. Andersen continued her education and was accepted in the Primary Eye Care Residency program through NSUOCO with Fayetteville VAMC Eye Clinic. After completion of her residency, she continued working for the VA as a staff optometrist. Dr. Andersen then went onto work for McDonald Eye Associates as the Refractive Surgery Optometrist for five years, where she met Dr. Megan Baureis. Together they founded Uptown Eyes and opened their doors in 2011. Dr. Andersen still practices optometry and is a proud supporter of Uptown Eyes. She is also a member of the American Optometric Association, Arkansas Optometric Association and the Oklahoma Association of Optometric Physicians. When she is not working at Uptown Eyes, she enjoys helping with marketing with her husband’s company and spending time with her family. Dr. Andersen enjoys backpacking, running, painting, photography, graphic design/marketing and traveling.

about uptown eyes Holly Andersen

Samantha Harrod

Samantha grew up in Marvell, Arkansas where her love for fashion and design started early. She spent many afternoons in her grandparents’ department store, Davidson’s, dressing up in hats and shoes. Samantha graduated from the University of Arkansas at Little Rock with a degree in Health Sciences with an emphasis in Community Health Promotion. She began her Optical career in 2004 as an Optician and Buyer bringing both the sharp fashion sense she honed in her grandparents’ store and her interest in healthcare to the benefit of patients and customers. Samantha joined our team in January 2017 as our insurance and accounts receivable guru. When outside of the office, she enjoys spending time with her family, volunteering, cooking, and trying new culinary experiences.

about uptown eyes Traci Wyatt

Traci Wyatt, Licensed Optician

Traci is a licensed optician who has been successfully providing fashionable, exclusive frame options since 1991 in Fayetteville. Many of you were clients of hers from Eye Fashions and we welcome you to Uptown Eyes! We are so fortunate to have her expertise in frames, lenses, coatings and style here at Uptown Eyes. Traci graduated from University of Missouri-St. Louis with her BS in Biology. She is licensed as an Optician in Arkansas. She is a member of the Opticians Association of Arkansas and Opticians Association of America. When not working at Uptown Eyes, she works with people who have low vision and spends time with her husband and two children.

about uptown eyes Mickie Butler

Dana Jennings, Optician

Dana is an ABO certified optician that began her optical career in central Missouri in 2002. She’s been part of the Uptown Eyes team since early 2018, when her family relocated to Arkansas. Dana has a passion for glasses and enjoys helping others feel great in their eyewear, too. Dana and her husband, Doug, have three children and five cats. They reside in nearby Prairie Grove, and when not at work, Dana enjoys spending time exploring food and fun in NWA, hosting game nights with friends, taking weekend trips here & there, and tinkering in her she-shed.

about uptown eyes Mickie Butler

Mariel Rodriguez

Mariel joined the Uptown Eyes team in May of 2020. She has prior experience in the optical field and is delighted to be back. As a technician, she enjoys all the aspects of getting to know the patients and constantly learning new things. Mariel is currently attending Harding University, where she plans to graduate with a degree in Elementary Education. When she is not working or studying, Mariel enjoys spending quality time with friends and family.

about uptown eyes Mickie Butler

Bre Omohundro

Bre became a member of the Uptown Eyes team in June 2021, she has previous experience in other healthcare settings and has been able to adapt her skills quickly to the optical world. Music is Bre’s love language–she collects vinyl records of all genres and especially enjoys outdoor concerts. Bre and her blended family spend lots of time together in the great outdoors–kayaking, camping, hiking and taking their pup on walks. She grew up in Eureka Springs, but now her family loves living in Fayetteville and all the area has to offer!

about uptown eyes Mickie Butler

Sara Burns

Sara joined Uptown Eyes in July of 2021 when she relocated to NWA. She has prior experience in the optical field and is delighted to be part of our team. Sara has passion for health care and providing the best customer service to patients, she enjoys all the aspects of getting to know the patients and learning more about NWA people and culture. Sara and her fur babies reside in Bentonville, when she is not working she enjoys spending time exploring the NWA area with her family or hanging out at home with her dog and cat reading her books. Sara is also involved with nature photography and is loving Arkansas The Natural State with all the beauty it has to offer.

It doesn’t matter. For whatever reason brings you to Uptown Eyes, you will be well taken care of. Individual attentiveness first rate priority is their intent. From your first visit to more visits year after year, the familiarity you are in the best hands that have the best brands, cool frames, frames for purpose, frames for fun, it’s all at Uptown Eyes! Yes, I am a returning client because I prefer to shop where I will get the best fit, guidance, & professional advice to make the perfect selection of frames for me.

Roselie, Fayetteville